Home > Uncategorized > The Public Sector CRM Opportunity

The Public Sector CRM Opportunity

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There’s a whole lot more to public sector CRM than just cutting costs and streamlining services.

CRM has lots of proponents and lots of market momentum, mostly for all the right reasons. But one reason in particular–specific to the public sector and dramatically, almost radically, important in its potential impact–is taking on a new focus. If you’re wondering why Microsoft, Salesforce.com, Oracle, and others are increasingly going after the public sector CRM opportunity, read on.

Continue reading … http://informationweek.com/news/software/enterprise_apps/232600608

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